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 1NNOVATION effects millions of lives. Your 1NNOVATION can change the world forever. Your 1NNOVATION brought to Life. In the highly competitive health industry it is not uncommon for a medical product innovator to excel in the areas of science, research, development and technology. Without great strategy, many innovative health products are never launched, unknowingly limited, or fall short of the innovator’s and investor’s expectations. Truly successful medical pioneers come to value the role professional and experienced marketing and distribution management play in reaching the maximum market potential for their innovation. When great M1NDs come together, innovations come to life. American Health Partners (AHP) brings health innovations to life through our proprietary M1ND MODEL™ process designed to systematically prepare an innovation for the market and secures “1st choice” distribution in order to maximize the innovation’s opportunity for success. From concept 2 commerce. 1SOURCE to bring it all together and impact the world for generations to come.
 When Great M1NDs Come Together, Innovations Come to Life. The AHP M1ND MODEL process systematically brings innovations to life. Market Research and Analysis Market research and analysis provide clients an unbiased perspective regarding the true potential for a product. If the market does not recognize the need and benefits of the innovation or if profitability is unlikely, the product is destined to fall short of expectations. Being wrong is not an option most clients can afford. Market Plan and Implementation AHP provides a thorough marketing plan that serves as a guide for bringing innovations to life. The marketing plan defines issues such as the client’s objectives, target markets, competitive forces, critical success factors, sales process, communications plan, advertising strategy, budget, and performance measurement criteria. AHP champions effective “no excuses” implementation that gives the product the greatest opportunity for success. Financial Strategies AHP assists clients in refining their financial models and goals. Both parties work together to ensure that the optimal pricing structure is in place, revenue forecasts are obtainable, the model for profitability is validated, and that the client is appropriately capitalized. It is not uncommon for AHP to introduce clients to the proven AHP network of investors who look to AHP for quality investment opportunities. Pre-Launch Readiness AHP conducts a final systematic market readiness audit to determine that all elements are in place in order to maximize a product’s potential and minimize any obstacle to its success. AHP assists with the complex issues of branding, packaging, insurance, contracting, capitalization, operations, support, publicity, promotion, training and more. Distribution Management AHP provides more than fifty years of combined distribution management expertise to its clients. AHP partners with clients to review, select and contract “1st choice” distributors. AHP maintains the distributor relationship ensuring implementation in the areas of sales, training and marketing while continuing to measure performance. |
